My pick this week is the piece by George Megalogenis (about the only good thing happening at The Australian), where he takes his own industry's shocking public reputation out for a walk. It includes this summary of the 'quaint' practice of the 'doorstop' interview:
But this is ultimately Gillard's problem, not the media's. The authority of her office is diminished each time she submits to the banality of the doorstop. So she should consider dropping the exercise altogether. A prime minister who eschews the stunt will have more time to call formal press conferences with the parliamentary gallery - where the questions are harder, but invariably more civil - as well as for lengthy interviews on TV and radio.
In Gillard's case it would return her to her strength: the long conversation. It might also flush out Tony Abbott, who enjoys the doorstop because it allows him to avoid questions of policy detail. The Opposition Leader prefers the slogan to the sentence, and the costume to the suit.
The hypocrisy of the popular media is that it treats Abbott with more deference at the doorstop than it does Gillard, as if they are somehow in on the joke with him.
The doorstop is the fax machine of political communication. We know it is out of date, but no one has the guts to throw it out.
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