27 January 2013

Remember the "Press to add drama" ad campaign? It's baaack...

A year ago, the Dutch TV station TNT had a viral video hot with their campaign featuring a big red button in the middle of a crowded street. Hanging over it was a sign "Press to add drama". Then they waited for the inevitable press, upon which all hell broke loose. Well, they've done it again:



Here's the original:





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